CITIZEN EXCEED JOUNETSU COLLECTION AS7154-50W Eco-Drive Radio Watch

ELEGANCE AND TECHNOLOGY
The foundations of Citizen was laid down in the year 1918, in Japan. Since then it has been a pioneer in the watchmaking industry while promoting mens watches in innovative technology. Citizen upholds a belief of “Better Starts Now,” that help them in accomplishing their goals, bearing possibility with every new start. Later in the year 1995, the Citizen Eco Drive technology revised itself that took the quartz technology to a new height and this was done by launching the watch powered by natural or artificial lights. The Citizen Eco Drive range of watches has helped the Citizen Watch Company to become the world's largest watch producer from the 1980s until today.

Product Description

"CITIZEN JOUNETSU COLLECTION" expresses the passion that Citizen has for making things and the "passion" that people have in their eyes in various designs while taking advantage of the features of Citizen's major brands.

A lineup of 9 models with different functions and designs from "The Citizen", "Citizen Atessa", "Citizen Promaster", "Citizen Exceed", "Citizen Crosssea", "Citizen El", and "Citizen Collection". "Red of passion" is used in common for the dials of all models, and various patterns and motifs are used in each collection to express the feeling of taking a step forward with passion. All models are equipped with Citizen's core technology "photovoltaic eco-drive *1 ". These 9 models are full of individuality, with the theme of "passion" that arouses the hearts of people who are aiming.

In the campaign of this collection, in 2020, in the world-renowned Tokyo, Citizen brand ambassador Naomi Osaka is symbolically drawn as "the goddess of passion to control time", and the new 2020s begins, and "CITIZEN It represents the appearance of "JOUNETSU COLLECTION".