{"product_id":"longines-l42091977-elegant-la-grande-classique-watch-with-swiss-quartz-movement-sleek-silver-dial-and-timeless-design-for-any-occasion","title":"Longines L4.209.1.97.7 Elegant La Grande Classique Watch with Swiss Quartz Movement, Sleek Silver Dial, and Timeless Design for Any Occasion","description":"\u003ctable style=\"width:100%\"\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\" style=\"background-color:#d9d9d9;font-weight:800;padding:5px;\"\u003eProduct Overview\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd colspan=\"2\"\u003eIn 1832, Auguste Agassiz, the brother of the naturalist Louis Agassiz, immersed himself in the world of watch manufacturing at a Swiss watch sales company. He later took charge of the company under the name Agassiz \u0026amp; Co. and successfully expanded the sales network of watches, which were then produced by cottage industries, from America to other continents. In the mid-1850s, Ernest Francillon, Agassiz's nephew, took over the management. While overseeing operations, Francillon consolidated the separate manufacturing processes of watches into one location, striving to improve the methods of watch production. In 1867, he established the \"Longines Factory\" in a place called \"Longines\" on the right bank of the Suze River, where watch assembly and finishing could be done mechanically in one location. Subsequently, Francillon invited a young engineer from his family, Jacques David, to develop the necessary machinery to improve the watch manufacturing process. Production continued to expand steadily until the 1930s. By 1911, the \"Longines Factory\" employed over 1,100 workers and was sending its products around the world. The technical research conducted at Longines was rewarded in various ways, and by the time of the 1929 International Exposition in Barcelona, it had won more than ten grand prizes, becoming known as \"the brand with the most awards.\" In 1989, Francillon trademarked the name Longines and the logo of the winged hourglass. Longines is one of the oldest brands registered with the World Intellectual Property Organization (WIPO), using the same trademark and logo as in the past. Through the evolution of watch manufacturing technology in its factory, Longines gradually built a special relationship with the sports world, providing its expertise to various fields, including the prominent sports of the 20th century. Since its founding in 1832, Longines has been based in Switzerland, continuing to create watches with the themes of \"tradition,\" \"elegance,\" and \"performance.\"\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border-bottom:1px solid #5d5d5d;font-weight:600;\"\u003eRelease Date\u003c\/td\u003e\n\u003ctd style=\"border-bottom:1px solid #ccc;\"\u003e2020\/02\/06 (Discontinued Product)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border-bottom:1px solid #5d5d5d;font-weight:600;\"\u003eSuggested Retail Price\u003c\/td\u003e\n\u003ctd style=\"border-bottom:1px solid #ccc;\"\u003e210,100.00 JPY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Longines","offers":[{"title":"Default Title","offer_id":42738382274644,"sku":"L4.209.1.97.7","price":237948.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0284\/7401\/5828\/files\/watch-collection-la-grande-classique-de-longines-l4-209-1-97-7-646303-hero.png?v=1775257154","url":"https:\/\/www.ippojapanwatch.com\/products\/longines-l42091977-elegant-la-grande-classique-watch-with-swiss-quartz-movement-sleek-silver-dial-and-timeless-design-for-any-occasion","provider":"IPPO JAPAN WATCH ","version":"1.0","type":"link"}